Global Food Market trends of 2021

Marketing is the one umbrella with various shades and colors that change with the seasons along the years.

In order to be able to market particular products and/or services, one must understand the global trends of marketing.

Every segment of the industry has its own market trends which may and may not apply to other business sectors. Hence doing the right research and applying a market study of the targeted audience is of key importance when it comes to assigning various marketing collaterals to use within a marketing strategy to achieve different objectives for a visible return of investment.

In this blog, we will be referring to global marketing trends of the food industry. 

Understanding the global Food Market/trends of 2021:

1. Nostalgia: Consumers seek comfort through food products that resemble home made goods that are healthy and clean. Triggering memories is a key element.
2. Demand of Nature: There is a preference for natural, simple and flexible food products.
3. Fast Pace: Easily attainable food products that save time. Hence buying a tasty homemade product rather than preparing it at home is where consumers are headed given that the quality is not compromised.
4. Health is not luxury: Healthy food products are not “luxuries”, they are attainable attributes to products available and looked for.
5. Clean and clear:  Growth of demand for total transparency is taking over. Consumers want to know what they are consuming.eg. Ingredients/ nutritional facts. Which comforts them into buying the same products again and again.
6. Kitchen Literacy: Consumers have more knowledge of various food products (taste, ingredients etc) hence they look for certain qualities/flavors in the food products they buy.
7. Wording: The trend of using the word “craft” , “crafted” or “handmade” increased by 248 percent from 2015 to 2020. Resonating a nostalgic feeling of the good old days, attracting more customers.
8. Moments relativity: Food products associated with particular moments of the day/occaisons tend to form an emotional bridge between consumers and products.
9. Limited Time Offerings (LTO): Promoting an LTO product creates the “buy now before its too late” mentality, since it’s only offered for a special occasion and/or season. Utilizing this tool for certain products can generate larger engagement.
10. Product Fusion: Consumers are interested in innovated artisanal products that have a twist to their common traditional flavor.
11. All in one: high quality, affordable prices and convenience set the stage for food retailing.
12. Mindful eating: Consumers tend to eat clean, less processed food. Consumers are seeking that option combined with a transparent approach of ingredients/nutritional facts.
13. Delivery: Consumers tend to lean more towards deliverable goods to save time, given that they are certain of what quality to expect.
14. Emotion: Companies across the globe are utilizing the trigger of emotion to form a link between consumers and their brand.

Key Global Artisanal Food market derivatives/trends for 2021

Conclusion :

Marketing a product can be tricky and formulating an emotional bridge between a product / service provider and a customer can be trickier. Check out our services and get in touch with our specialized team today to book your appointment.