Digital Marketing during the Coronavirus pandemic
Prepare your business for the bounce-back surge
1. Enhance your digital presence
Enhance your website’s functionality through building new features or rebranding your website. Now is the time to shift your focus to sell online whether you have a product or a service and connect with your customers online whether it’s for a business establishment or a consumer.
2. Increase your social media activity
Make sure that your clients’ circle/reach are in radar and they know you are still operational, stay engaged with them and update your customers on a daily basis through these methods on social media:
- Give your customers advices/solutions.
- Share your blogs.
- Make entertaining posts.
- Share discounts through promo codes.
- Try to reach a new audience.
3. Engage with your customers via email
Try to reassure your clients that your company is still operational and share your thoughts about this pandemic and make sure of your availability in the case that your clients would like to arrange for a meeting.
4. Expand Google search marketing
Building traffic is the best method you can use right now to your website. Google search engine can help you rank your website while building an audience through search keywords that are trending at the moment in order to redirect them to your business.
5. Consider cause marketing
Your business needs to be agile and prepared to pivot quickly.
This is a perfect time for self-improvement, said Thrive SEO strategist Matt Garrett. Use your newfound spare time to work on your SEO presence, like cleaning the house on a snow day.
Added Claudia Cruz, Thrive’s link building manager:
Check for unique circumstances to provide opportunities for a special offer
It’s the thrive of ecommerce
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Now is a perfect time for eCommerce businesses to leverage digital marketing, said Thrive SEO manager Josh Gazelka. There has been a massive influx of consumers shopping online with recent events, causing businesses such as Amazon to hire nearly 100,000 new employees to prepare for the increase in business. Utilize digital marketing now to stand out.