27 Best Email Marketing Automation Tools to Transform Your Business

Email campaigns are quite time consuming. They are also quite a repetitive task which requires you to:

A) Create a template design.
B) Import new subscribers.
C) Deliver the right message.

Therefore, we are here to give you a better solution which enables you to put together successful email campaigns using the right tools.

 
That being said, we will share the best email marketing automation tools to get your job done.

What is Email Automation?

It’s sending out emails to your customers and prospects automatically, based on schedule, or triggers that you define.

Sounds simple, but like any other online marketing tool, the more time you spend on it while testing and improving your email marketing methods the more you will learn and this will allow you to improve in order to achieve a faster growth within the Email Marketing growth.

The main purpose of setting up an automated email marketing campaign is to connect with your audience whether through a Thank you message or an anticipated notification related to a service/product sought for by the targeted customers.

The benefit of email marketing automation is facilitating an easier ROI at any time of the day, even during your sleep. Once it is set up, it works automatically.

Below you will find examples of email marketing automation statistics (Resource from Optinmonster):

• More than 80% of the companies are using email marketing services, that are not automated.
• 51% use email automation that would save time and money
• Automated emails get 119% higher click rates than broadcast emails
• An automated welcome email series nets 13% higher revenues than a single welcome email.
• Automated emails offer boost conversions of 60% over non-automated emails with the same offer.

In conclusion, you need to find the right tools that will allow you to automate your campaigns. Below you can find some of the best email marketing automation tools that you should consider.

Email Automation Tools

In this section we will share a list of automation tools that you can use for everything:
A) Email Marketing Automation
B) List Building
C) Tracking and monitoring
D) Testing

Email marketing automation tools

1. Contactually

It’s a CRM Platform that focuses on vetting the contacts. It gathers your contacts from your email, social media profiles, website and then gather as much information as possible to guide your message.

2. Hubspot
Hubspot is ranked as one of the top Marketing Automation tools across a spectrum of tasks. Streamlining between email marketing services that use automated workflows.

3. Intercom
The unique value from intercom allows you to send automated email conversations directly through the app to offer a better brand experience to your customers which allows you to reach your goals faster.

4. Hatchbuck
You can create tags and segment your contact list and engage with them according to their interests.

5. E-goi

A tool that allows you to send your customers updates via SMS, fax, or even through voice messages rather than emails.

6. Act-On
Integrator between inbound, outbound and lead nurturing programs.

7. LeadSquared
Combing your email marketing activities along with sales activities for an increased efficiency.

8. SAP Sales Cloud (Formerly Calliduscloud)
This technology automates the process of identifying promising leads while weeding out the ones that are deemed to be unqualified or are considered as high-risk/low-reward.

9. Marketo
One of the best automated email marketing services tools. It gives businesses the ability to trigger email campaigns based on 40-plus behaviors, which removes much of the “guessing game.”

Email List Building Tools

10. Optinmonster
It helps build high converting forms for your website and landing page according to customer interests funneling them right into your automated campaigns with behavior personalization.

11. RafflePress
One of the best methods to increase subscribers by running contests and giveaways.

Tracking and Monitoring Tools for Emails

12. Getnotify
Now with Getnotify you can get notified when the email you send gets read by the recipient. Without knowing your recipient.

13. Campaign Monitor
It features interactive analytics that are easy to review. They act upon testing, tracking, and optimizing your email automation marketing campaigns.

14. Page Modo
Turn your Facebook page into a landing page that collects leads and increases subscriber numbers.

15. GoViral (Formerly SmartBribe)
Free tool that encourages your new email subscribers to share your opt-in with their friends and gives them incentive “bonuses” for them to share on social media and email.

Email Testing Tools

16. Litmus
One of the top tools to render testing emails on any devices. You can test up to 40 clients and devices with a single click.

17. Reach Mail
Lets users compare direct performance metrics on up to five individual email campaigns at once including things like subject lines, content, and images.

18. Cake Mail
It will make sure your email does not end up in a spam folder, by creating A/B testing tools to improve the open rate by which emails will perform best.

Email Marketing Services with Automation

19. Constant Contact
It’s a beginner friendly tool for email marketing automation tool which we recommend. It’s known for  its world-class support, extensive online training, and webinars to help you achieve success.

20. Sendinblue

It’s a complete marketing automation software that combines both email marketing services and SMS messages. Allowing you to create high engaging emails, build an automated workflow, and segment users.

23. ConvertKit

Allows you to send targeted autoresponds to subscribers based on their interaction with your emails through automation tools.

24. ActiveCampaign
allows you to create drip emails that are driven by subscriber interactions, behaviors, interests, locations, subscriber history and more. With this tool, you can automate the entire life cycle of a subscriber or customer, improving customer experiences.
27. Mailchimp
allows you to send drip emails to follow up with your customers based on website activity, abandoned carts, activity or inactivity, and much more.

Finally, we hope this article helps you find the best tool for email marketing automation campaigns for your business.

If you need consultation regarding your business type and help with creating the workflow without managing the content you can simply get in touch with our team of experts to get you started.